An Exclusive Interview with Liu Jinfeng, Deputy General Manager of Qingjie Lubrication Technology—Three Wheels Driving Forward in Parallel
发布时间：2022年03月14日 15:53
In 2020, with the arrival of the novel coronavirus pneumonia epidemic, "fighting the epidemic" became the top priority for governments at all levels, enterprises, and the general public. At this stage, the challenge goes beyond merely containing and eradicating the epidemic—it also involves addressing the development issues faced by domestic enterprises in the post-epidemic era. In previous years, the lubricant oil industry would have already entered its peak season; however, the current situation is entirely different. Most enterprises have just resumed work, and logistics and transportation remain heavily restricted. Under these circumstances, lubricant oil companies are grappling with declining sales and losing customers. So how should we respond? Based on the current market challenges, recently the well-known domestic industry media outlet “Lubrication Business News” conducted an exclusive interview with Mr. Liu Jinfeng, our company’s Deputy General Manager.
1. For a company to achieve well-rounded development and remain invincible, it must rely on a “three-pronged approach.” Since 2014, Qingjie Lubricants has gradually stepped up its efforts to promote gasoline engine oils. Today, gasoline engine oils account for 30% of the company’s business. Starting in 2017, the company began focusing on industrial oils and sales to key accounts, and by 2019, industrial oils had also reached a 30% share. Now, gasoline engine oils, diesel engine oils, and industrial oils have achieved a balanced and complementary growth trajectory. Thanks to this “three-pronged approach,” Qingjie was able to minimize its losses during the pandemic.
2. In the next step of its product R&D, Qingjie will further strengthen the development of industrial oil products. Currently, its main customers are concentrated in the coal mining and steel industries, and its oil products primarily include hydraulic oils and gear oils. Mr. Liu said, “Going forward, we plan to develop products with higher technological content. We’re currently applying for safety certifications for mining products, and in the future, oils used in coal mines will see even greater improvements. Only by continuously innovating our products can we truly benefit our customers.” Some companies sell hydraulic oils for around 1,200 yuan; such products can only be made using non-standard oils. While this may not have much impact in the short term, long-term use can damage equipment and increase maintenance costs—making it simply not worth it. While ensuring top-notch quality, Qingjie will also do its utmost to help customers reduce their operational costs.
3. The channel network for Qingjie Lubricants is also being steadily developed. In 2019, Qingjie Lubricants Technology adjusted its product lineup and enriched the product line of the “Qiji Jia” series. For distributors, the profit margin for automotive engine oils has become even more attractive, so we encourage them to promote automotive engine oils more vigorously. Qingjie will also provide greater support and work closely with our partners to overcome these challenging times. At the same time, we will intensify our efforts to recruit new distributors. Only with a robust channel network can we ensure stable and growing sales volumes.
As the pandemic strikes, Chinese enterprises—growing stronger and more mature—are increasingly taking on greater social responsibility and corporate accountability. We believe that after this pandemic, the lubricants industry will surely thrive even further, and Qingjie Lubrication Technology will usher in an even brighter and more glorious future!
/ Related News
Can't find the service you're looking for? Please contact us!
To inquire about our products, please leave us your email, and we’ll get back to you within 24 hours.
Phone:
Email:
Business Address:
Room 1905, Quanshun 186 Office Building, Zhanlan Road, Luolong District, Luoyang City