If dealers do all of these, it’ll be hard for them not to succeed!
发布时间：2022年03月14日 15:19
A distributor
To meet the following conditions:
Otherwise
You haven't even reached the beginner level.
Let alone making money!!
Distributor Skill 1: Knows How to Display Products
If you can't display the products, they won't sell. No matter how much inventory you stock or how many new retail outlets you develop, it'll all be for naught!
Distributor Skill 2: Able to Manage
Salespeople can come and go as they please—no criticism is allowed. It’s hard to recruit and even harder to manage them. When it comes to purchasing and shipping goods, thorough management is essential; otherwise, losses will keep piling up.
Distributor Skill 3: Being Service-Oriented
Customer relationships are crucial: you need to serve your customers well, or they won’t buy your products. You also need to treat manufacturers properly—otherwise, they’ll revoke your distribution rights. And most importantly, you’ve got to take good care of your team; otherwise, they’ll quit and leave you high and dry, or they’ll slack off and waste your money.
Distributor Skill 4: Communication Skills
Communicate with customers, communicate with employees, and negotiate with manufacturers. Dealers are all multi-talented; even introverted dealers must learn to be more outgoing.
Distributor Skill 5: Sales Skills
No matter how much inventory you have, if you can’t sell it, it’s worth zero. Dealers are the biggest salespeople. If you know how to sell, you’ll know how to make money. But if there’s no profit to be made, how can you pay your employees’ salaries? How can you cover rent? How can your business grow? And how can you support your wife and children?
Distributor Skill 6: Know How to Do the Numbers
The distributor themselves is the accountant—so they must know how to do the books and determine whether profits can really cover their expenses. When selecting products, they absolutely have to take this into account; otherwise, they’ll end up being misled by the manufacturer. They need to assess whether expenditures in all areas are reasonable and whether there’s any waste within the company. If there’s no profit to be made—or if profits are too low to cover expenses—then the business will have been for nothing.
Distributor Skill 7: Understand the Customer
Customers are your bread and butter—what do they need? What worries them the most? How can you help them boost their business? To become a dealer that customers simply can’t do without, you must be even more professional than they are; only then can your business thrive in the long run. Dealer Skill 8: Understand Promotion.
If the product has arrived but isn't promoted effectively and doesn't sell, it's as good as zero. Distributors need to understand promotion themselves in order to train their staff and guide them in doing a good job of promotion.
Distributor Skill 9: Able to endure hardship
Dealers earn their money through hard work—dealers are essentially movers. No matter how hot the summer is or how cold the winter gets, if the stock runs out, they have to replenish it immediately.
Distributor Skill 10: Be Patient
When competitors flood the market with counterfeit goods, manufacturers backtrack on their policies, and customers fail to pay their debts yet still demand continued service—despite all this, businesses must keep going, and distributors must learn to be patient.
Distributor Skill 11: Able to Take the Heat
My wife doesn’t understand, my children aren’t grateful, my friends don’t approve, my clients aren’t satisfied, and the manufacturer isn’t pleased. Dealers endure more frustration than anyone else.
Distributor Skill 12: Can Handle a Busy Schedule
I’m so busy all year round that it’s almost exhausting—but it’d be unusual if I weren’t. When business is booming, I’m swamped with work; but even during the off-season, I have to keep an eye on new products and keep learning everywhere. It’s truly not easy at all.
Distributor Skill 13: Can Handle Stress
Suddenly, you realize the goods you’ve received are incorrect, the dates are wrong, and there’s a problem with product quality—but you can’t get hold of the manufacturer, and they’ve stopped responding to you. Suddenly, you discover that the market you’ve developed has had its distribution rights revoked by the manufacturer. Suddenly, you find that your customers have stopped ordering your products and are now buying from your competitors instead. Suddenly, you realize that your own employees have gone off on their own...
Distributor Skill 14: Able to Handle Pressure
Loans need to be repaid, inventory needs to be cleared, certain products are nearing their expiration dates, the manufacturer is pressing us again to take more stock, and competitors are launching yet another promotional campaign... Every single day, as soon as I open my eyes, there’s a mountain of things to deal with. The only people who can still fall asleep peacefully at night aren’t just lucky—they’ve simply gotten used to it. Distributor Skill 15: You’ve got to know how to charm people.
When your wife is angry, you’ve got to appease her; when your child doesn’t understand, you’ve got to soothe them; when your employees aren’t working hard, you’ve got to coax them; when customers aren’t satisfied, you’ve got to win them over; even the manufacturer’s sales team needs to be placated...
If you can master these fifteen skills, even without becoming a distributor, you’ll be able to achieve remarkable success in virtually any field. And learning is the only shortcut we have to getting closer to success.
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