Brand-new packaging, as light and nimble as ever.
发布时间:2022年03月14日 15:12
Recently, after conducting thorough market research, Qingjie Lubricants, in close collaboration between the Planning Department and the Marketing Department, has completely upgraded the packaging of its original Qingjie SJ premium gasoline engine oil. Qingjie Lubricants has now launched the “Jiejing” SL product with its most advanced packaging yet. This new packaging represents an unprecedented technological innovation based on the original design, aimed at providing comprehensive protection for the oil and preventing contamination and leakage during handling, transportation, and storage. As the peak spring oil-change season approaches, the newly packaged products will gradually be delivered to customers.

The new packaging has eliminated many previously cluttered, irrelevant elements and boldly adopted a “flat design” approach. Through simple lines and harmonious color schemes, it achieves a breakthrough in packaging aesthetics. The colors of the new packaging, labels, and containers are consistent, almost seamlessly integrated. From a visual perspective, this gives users the impression that the label has become larger—“After all, our product is the closest point of contact with customers, so we aim to turn it into a powerful advertising medium,” says General Manager Cai Fangping. “It’s crucial to highlight the core elements—such as grade, viscosity, and intended use—because what matters most to users isn’t how your product is made; what they care about is how your product can benefit them.”
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